The brand named the new collection «Thank you Heroes» and dedicated it to people who continue to work during the pandemics. The company believes that doctors, nurses and couriers should become role models for children. Part of the proceeds from toy sales will be donated to the #FirstRespondersFirst Foundation, which supplies protection means for health workers and their families.
With this gesture the company wanted to thank the medical industry workers for their courage, dedication and willingness to take risks. During these difficult times, we should all thank those who help all of us to fight the Coronavirus pandemic.
Mattel has released a series of toys dedicated to medical professionals. The company believes that doctors and nurses should be role models for the younger generation.